GOOD

Role: Lead Designer

Company: Achieve

Project Scope: M

The GOOD app, acquired from an insurance company, was designed by an agency unfamiliar with native experiences. It was meant to serve as a lead generator as well as a tool for users that were ineligible for our products. I worked closely with my product team to redesign key areas of the experience which resulted in the following:

User Experience Refinement & Initial Testing:

I approached this product as a huge opportunity to refine and define the user experience. Other teams experimented with different graphical representations of a user’s debt and its projected growth. Initially, we used a graph on the app’s landing screen and during data loading, but it only resulted in a small (less than 2%) increase in acquisitions. After analyzing past performance on both the app and website, we found that bar graphs actually performed better on the web, so we tested this format in the app.

Design & Micro-interaction:

I was able to design the graph in a manner that tied in with other graphic elements in the app. I created a micro interaction as the bar graph animated into another chart on the following screen. The bars transitioned smoothly into the offer screen, as well as the credit pull/loading screen, showing an immediate lift in user engagement.

Onboarding & Dashboard Refinement:

Once the onboarding process was refined, we turned our attention to the dashboard. We integrated Spinwheel, an API for credit data, but still required users to connect their accounts via MX for deeper insights. We faced challenges displaying the available data from Spinwheel while encouraging users to complete the next step. Additionally, empty states across the app were identified as missed opportunities, which I began addressing while redesigning the dashboard.